Category Archives: Behind the Scenes

S’mores Valentine’s Day Treats

I’m so happy with how my daughter’s Valentine’s Day treats turned out and how easy it was! After looking at Pinterest together for ideas, she wanted to make S’mores cookie bars, but then I remembered that Trader Joe’s has something … Continue reading

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Lots of New Products Coming Soon!

This is a little embarrassing to admit, but last month I attended my very FIRST trade show since starting sarah + abraham seven years ago! After waffling back and forth about whether or not to attend, I finally decided to … Continue reading

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New! Niseemade for sarah + abraham

I’m thrilled to introduce a brand new collection called Niseemade featuring artwork created exclusively for sarah + abraham by illustrator Denise Holmes. I’ve been a fan of Denise’s work for several years, so it’s really exciting for me to be … Continue reading

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laminators, laminating pouches for placemats, Paper Source cardstock, and CardMate Business Card Cutters

As you may have noticed, there have been some big changes happening around here lately with the new website, new products, and some new pricing. I’ve also discontinued several items (including calling cards and cupcake toppers), and I’m now outsourcing … Continue reading

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New Envelope Color: Fuchsia

Strawberry has been my most popular envelope color over the years. In fact it was a strawberry envelope that Sarah Jane blogged about over 4 years ago that led me to Paper Source envelopes and the decision to offer colored … Continue reading

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home office update

When I last shared photos of my home office in 2009, it looked like this: Jen was working at my house three days a week, and all sarah + abraham paper goods (note cards, notepads, stickers, art prints, etc.) were … Continue reading

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even better than facebook & twitter!

I’ve said it before, and I’ll say it again, “e-pals” are great, but getting together in person with fellow designers / entrepreneurs is so much better! Hanging out with the group of women pictured above (and a couple of others … Continue reading

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relentless self-improvement

I love the line from Austin Powers International Man of Mystery that starts out, “My father was a relentlessly self-improving boulangerie owner from Belgium…” When my husband and I heard it for the first time, we both laughed out loud … Continue reading

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2009 year-end review

2009 was a really good year for sarah + abraham! Here’s a look back at the highlights… In January my bird note cards were featured in a Real Simple online article, 5 Bridesmaid gifts under $50, and then my calling … Continue reading

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sarah + abraham workspace

I’m so excited that Jennifer will be starting tomorrow! Here are some new pictures of my workspace that I took today. This room used to be a playroom, and then I converted it to an office about two years ago … Continue reading

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