I often get asked why I charge $7.50 for a proof. Sometimes it’s a kindly worded inquiry, which I’m always happy to answer. Other times it’s an angry inquiry or an email telling me how outrageous it is that I charge for proofs. So for anyone who’s curious, here’s the explanation…
First, let’s take a look at what’s involved in sending a proof. I create the file like I normally would, but then instead of printing and shipping the order and being done with it, I create a jpg and upload it to my web-based proofing system. I copy and paste the customer’s order number, name, and email address into the appropriate fields, and an email is sent to the customer with a link to view and approve the proof or request changes.
Some customers receive the proof with no problem. But several customers, unfortunately, don’t receive their proofs because the emails are considered spam by their spam filters. So I also send an email directly from my email account to let the customer know that they should have received a proof, and if they didn’t, they may want to check their spam folder.
Most customers, once they’ve viewed the proof, approve it with no changes. In those cases, it’s not a very time consuming process. But some customers request one or more changes, which can become extremely time consuming, especially when they require sending additional proofs. Not knowing ahead of time how time consuming the proofing process will be for an individual customer, I charge one flat proofing fee to cover the average of how long the process takes.
For invitations and birth announcements, I always send a proof and wait for approval before printing the order. Therefore, the cost of proofing is built into the product pricing. But for all other products, which customers don’t normally require a proof for, I’ve made that cost optional rather than building it into the price. Also, if there’s ever an error in an order, I send a replacement immediately that correctly reflects the order.
Please feel free to leave a comment or contact me if you still have any questions or if there’s anything else that you’re curious about. Thanks!
I’ve often thought that your charge is actually quite low considering those that wish to pay for one are likely those who are going to be quite controlling over the final product and more apt to have you redo it.
Thanks for always offering such a fabulous product and incredibly competitive prices!
Thanks Sara, I really appreciate you sharing that feedback! For a long time I didn’t charge for proofs, so I felt frustrated whenever I spent a lot of time on them. Now that I charge for them it feels much more equitable for everyone (at least from my perspective!)
I recently ordered some Olliegraphic magnets and considered paying for the proof. I am one of those control freak customers.
But I’m also cheap, and my frugality won out. I did not order the proof, but the magnets—all seven of them—came exactly as ordered. They will make fantastic holiday gifts for my kids, some of their friends, and my nephews. Thank you!
I’m so happy to hear that you were happy with your order, Marisa, thanks for letting me know!